So this is what inspires us
(and will hopefully inspire you too)

I’m collecting for someone who..

A clever campaign from Publicis for the charity The Passage catching the public’s attention by using reverse messages on cardboard signs (typically associated with homelessness)

Publicis: “The idea was simple: give each volunteers sign highlighting the purpose of The Passage in a unique way.”

And during the three hours the signs were being used in Victoria station, London, donations increased by over 25%. A success!

1 year ago

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    interesting.
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    Beautiful idea.
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